The name SEO sounds intimidating alone. Search Engine Optimization.
While it may seem super confusing, it's absolutely essential for spreading the word about your band.Once the information is broken down into different categories it’s a lot easier to understand, so today we are going to talk tips and tricks I’ve learned that will help boost Google rankings and user engagements.
Titles: Titles are so important because this is likely the first thing readers are going to see. We all see click bait and even if effective, I try to avoid it just because it can sometimes be misleading and it seems unprofessional. I always make sure titles are less than 50-70 characters and include keywords toward the beginning of the sentence. Titles really should be unique because generic ones, especially with album reviews, tend to blend in with the other postings.
This site analyzes titles and gives a score: https://coschedule.com/headline-analyzer#
Suggestion: Aim for a score of 70 or higher. Use emotion, power, and verbs to convey meaning.
Keywords: Keywords are the driving force for viewers. Word choice will help you boost your post to the first pages of Google. Paired with great original content that’s consistently posted, key words and categories allow readers to search through things. You can even have the visitors subscribe to category specific RSS feed using key words.
Content, Content, Content: It's all about good content. What do people what to read about? What makes you unique? Thought-provoking content that foster comments, shares, likes, and conversation will encourage people to share. The comments page of a post is almost as important as the content. Other content creators may even pick up your post and share which is a form of content marketing. It’s simple: if people are talking about your post, people are clicking your post! The viewers will naturally begin to grow.
The ultimate goal is to have the first post on Google. Using strong titles, key words and content with call to actions can help you make your page rank better.
What tips do you have for artists trying to get their Google rankings up? Share in the comments below!