Given the choice of reading an article about something or looking at a photograph of the same subject, most people will choose the image. Images are absolutely necessary to be included with content these days.
Think about it: how many times do you click a link and first just scroll through it to see the photos and how long it is? I know I’ve skipped reading things as fun as concert reviews to things as serious as breaking news stories simply because the formatting. It’s simply too much on the reader to have lengthy text with no images. This is why images have become so important in our media driven world.
Studies suggest our attention span is getting shorter and shorter. For our current generation, words seem to be a burden as we look for instant information on topics we are interested in. Snapchat and Instagram have taken over social media, and become the “go-to” spot for younger generations. It only makes sense the marketing adapts to these cultural changes.
Photos can sometimes be difficult because of usage rights and cost yet, there are many options out there. A lot of artists have turned to user generated content. How? Simple hashtags or check in’s. You can get quality images from fans who are willing to share their captures and then you aren’t breaking the bank. Photo credit is always respected, but when budgets are limited, look for other options.
From the simplest shots by the ordinary person, to complex images by the professional photographer, social networks bring a variety of images to the public. As more people rely on images to obtain information, photography has become increasingly important in the digital content world.
A photo or short video can go viral and reach millions of people within just 24 hours. To get your message out to that many people in such a short amount of time is incredible. Viral marketing has to be so strategic and perfectly timed but it is effective for creating a buzz.
Including videos in post can help make the content more fun. Dense, boring information can be explained in a more exciting manner with a video. Adding humor to it makes it even better. Research suggest that the comical more lighthearted videos about important information are more effective. Tour date announcements coming straight from bands make it more personal and bring the fans closer to the artists.
Photography allows a snapshot of time to be taken and displayed for the world to see. A well-written article accompanying an honest image will reinforce the emotions initially invoked by the image and bring the call to action with a message.
An image is certainly worth a thousands words and may even be the difference between 10 or 10,000 clicks!